A collection of frequently asked questions for students considering a PhD. Click a question to expand the answer.
Content coming soon.
If you already know you want to do a PhD in business, the next question is where you should apply.
Business PhDs are highly fragmented, and it’s not always obvious where you fit in. I often have students come into my office knowing they want to study a phenomenon that interests them (like “I’m interested in how organizations use metrics” or “I’m interested in how AI will change innovation”), but not knowing where to go from there. Below is my in-depth guide to those students.
Keep in mind this is all from my perspective, so take it as one data point to triangulate with other perspectives.
The first question you need to answer is which field within business you want to focus on. The major options are:
Usually, the students who approach me are interested in some kind of Management PhD: Strategy/Entrepreneurship, or OB. The confusing part is that different business schools group these management fields in very different ways.
Some schools like Duke or UNC have separate strategy/entrepreneurship and OB departments. Some like Harvard Business School have separate Strategy, OB, and Entrepreneurship Units. Some like University of Washington have a single management department with combinations of people studying OB, Strategy, and Entrepreneurship in one department. Some like Wharton have a single management department but with fairly well-defined “strategy” and “OB” and “entrepreneurship” groups within them. Some like Stanford really don’t even have a “strategy” group in the business school (though they do have strategy/entrepreneurship in the engineering school). Some like Northwestern have a department labeled as “strategy” but it’s really just an econ department, and the actual management strategy people apply to the management department.
On top of all this confusion, each department has its own unique “flavor”. For example, Duke strategy is clearly in the strategy field, but it operates like an applied Econ department, while UNC is much more interdisciplinary and open to qualitative research approaches. It’s also possible to do a PhD in a more general social science discipline (like Econ, Sociology, Psychology) and get a business school job from there. It’s very confusing, and hard to make sense of where you will fit in.
Keep in mind that regardless of how ambiguously departments are structured, as a PhD applicant (and PhD student and as a faculty member) you will be unambiguously understood as belonging to one of those tribes (strategy/entre or OB) and you will pretty much be stuck with that label the rest of your career. So it’s worth understanding which field you are getting into, and being very clear about that in your application. Here’s how I understand the biggest distinctions:
So, if I had to break it down in one pithy sentence, I’d say if you’re interested in firms study Strategy, and if you’re interested in individuals study OB.
Entrepreneurship is an interesting case because it’s organized differently at every school. At some schools it’s very much its own tribe (which sometimes spans the “macro” and “micro” camps), at other places it’s lumped into strategy. Its unifying principle is that you are interested in the topic of new ventures. I’m not as certain how to guide you if that’s your interest.
But if you are pretty convinced you want to apply to Strategy programs, then read on.
If you’ve made it this far I’m assuming you’re pretty set on a strategy PhD.
You should look for a strategy program that has all of the following:
Sometimes people say “don’t apply to a good school, apply to a good mentor”. There’s some truth to that, but the value of a “good school” is pretty high too. For better or worse, academia is a status-driven career.
Which specific programs should you consider? As I hinted above, each school is different and you sort of have to understand each school on its own terms. So general categorical advice is tricky.
I’ll start by telling you to which programs I applied. Keep in mind I was fairly Econ-inclined at the time, and felt fairly confident in my research experience, letters of recommendation, and test scores. I would actually change some of my recommendations for many strategy applicants as noted below. But I’ll list every school application for context.
In no particular order:
Other programs I would consider if I were applying today:
There are also other programs I may have missed, especially depending on your interests and goals. One data point you can add to find other interesting programs is the school’s rankings by research productivity at the top 5 management journals in the last 5 years. You want to go to a department that is highly research productive. https://jsom.utdallas.edu/the-utd-top-100-business-school-research-rankings/search#rankingsByJournal. Filter for the most important management journals:

The caution here is that high productivity may come from the OB side rather than strategy.
Another way to see which institutions train core strategy students is to look at the PhD Institutions of the students who went to the CCC conference over the years (it’s like a beauty contest for top Strategy PhD candidates). You can see them here: https://www.ccc-community.org/alumni (sort by PhD institution to get a decent sense. You’ll see it mostly aligns with my recommendations. Pay attention to the CCC cohort year column!)
I recommend spending a few hours clicking around on faculty profile pages on the management/strategy pages of all these schools listed above. Get a sense of which faculty are publishing in the top journals (see the screenshot above). What topics are they publishing in? Are they publishing with PhD students? Who is actually research active (published in A journals in the last couple years)?
Also look at PhD placements, if available. Which programs are placing well? (e.g. see Maryland’s Alumni page here: https://www.rhsmith.umd.edu/programs/phd/academics/areas-specialization/strategic-management-entrepreneurship-sm). Careful to notice for some programs which placements were actually strategy (rather than OB) as some Management departments may place much better in one than another.
Manually going through the process of clicking around faculty pages and program websites will be time-consuming, but it will be time well spent. It is one of the only ways to develop a sense of which programs, topics, and people you will want to target. Your knowledge and notes from this process will also help you write your semi-customized statement of purpose for each school when that time comes.
In the end, you should expect to apply to ~10-20 schools. Be fairly open in the programs you consider, but don’t apply anywhere you know you wouldn’t go for whatever reason. Good luck and let me know if you have any questions!