Overview

I’m an Assistant Professor in the Management and Organization department at the University of Washington.

I study how organizations search for high-potential innovation opportunities. While much strategy research centers on supply-side technological uncertainty—exploring how organizations integrate external knowledge to develop new technologies—my research shifts attention to demand-side market uncertainty, exploring how organizations identify untapped demand among potential customers. Specifically, I examine how customer feedback, data analytics, and experimentation significantly influence the search for these opportunities. While it is commonly recommended in practice to adhere closely to observable demand indicators, I develop and test new theories that challenge the efficacy of these recommendations and explore conditions under which they may be misleading. To learn more, click the link to my research page.

My current research interest follows my prior publications on algorithms+judgment, machine learning methods, innovation in global R&D, and industry dynamics.

I got my PhD at Harvard. Before that, I studied Economics at BYU, served a 2-year mission in Taiwan for The Church of Jesus Christ of Latter-day Saints, conducted economic research on environmental health issues, managed at a nonprofit, and did a stint as data analyst at Amazon. I live in Newcastle, WA with my wife and 4 children.

Click the links under my picture to contact me, or to see my research and teaching experience.